Fueling Talent. Unlocking Opportunity. Building Racing Careers.
APEX bridges the gap between high-potential race drivers and the resources they need to compete, advance, and succeed on and off the track.
About Apex
APEX Resource Center is a founder-led LLC created to solve one of motorsports’ biggest challenges - talent alone is not enough.
Our mission is to bridge the gap between high-potential drivers and the financial, professional, and strategic resources required to build a sustainable racing career.
Built around a proven, accelerated approach, APEX has helped drivers advance faster, achieving meaningful progression in roughly half the time and at a fraction of the traditional cost, while giving families and sponsors greater clarity, structure, and confidence at every stage.
Mission-Driven
Proven Model
Driver-First Approach
Founder-Led
What Sets Us Apart
Industry Network
hands-on guidance
End-to-end career ecosystem
Sponsorship access
Intentional development
what apex does
Career Mapping & Long-term Guidance
We help drivers and families understand the full racing pathway - what steps matter, when to move up, and how to avoid costly missteps. Every plan is tailored to the driver’s talent, goals, and family realities.
Sponsorship strategy & Support
APEX helps families move beyond “fundraising” toward a real sponsorship strategy by connecting drivers to partners through clear value, storytelling, and long-term relationships.
Marketing & Professional Development
APEX prepares drivers to represent themselves professionally on and off the track, building skills in communication, media, and personal branding that sponsors and teams expect at higher levels.
race-season operational support
We provide ongoing support throughout the season, helping manage expectations, schedules, communication, and challenges so families are not navigating the sport alone.
Team placement & racing opportunities
We guide families through team selection and placement, focusing on fit, development, and progression rather than prestige alone. The goal is the right seat at the right time.
trusted oversight & decision support
APEX helps drivers and families navigate contracts, commitments, timelines, and trade-offs, providing an experienced second set of eyes so decisions are made with clarity, not pressure.
Meet Trish Johnson
Founder & Managing Director
Trish Johnson brings decades of experience across motorsports, athlete development, and sponsor relations. APEX was created after seeing too many talented drivers exit the sport - not for lack of ability, but for lack of access.
“Opportunity should be earned through passion, dedication, and talent, not personal wealth.” - Trish
