The Racetrack Is a Business Tool. Trish Johnson Explains Why.
Racing, Sponsorship, Drivers Kristen Diamond Racing, Sponsorship, Drivers Kristen Diamond

The Racetrack Is a Business Tool. Trish Johnson Explains Why.

The IndyCar paddock is the most concentrated room of decision-makers in American sport, and for decades it's been closed to everyone but seven-figure corporate sponsors. On Around Town, Apex founder Trish Johnson makes the case for why that's changing, and why a race weekend might be the best business development a growing company isn't doing.

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